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在线外包是外包发展的最新形式,借助互联网技术驱动的在线外包市场能够使企业与全球外包服务商相联接。构建合理的信任机制是在线外包市场成功运行的关键要素。基于资源理论和在线市场理论,本文提出了一个在线外包市场信任形成机制的研究模型,并通过收集一个典型在线外包市场的数据对模型进行了实证研究。研究发现制度层面的信任对于在线外包使用起到了重要的所用,而市场信任在很大程度上取决于客户对于在线外包市场的资源属性和它作为交易中介的能力的感知,结论将对国内企业制定在线外包战略有重要参考价值,
Abstract：In this paper,we conduct an empirical study on the trusting building mechanism in online sourcing marketplaces.Online sourcing is a new form of outsourcing that relies on IT-enabled online marketplaces.Drawing on resource-related theories in prior outsourcing and online marketplace research,we propose a research model on trusting mechanism,which is examined with the data collected from a typical online micro-sourcing marketplace.Our findings suggest the importance of the institution-based trust-trust in marketplace-on online sourcing engagement.Trust in marketplace largely depends on the resource-related attributes of online sourcing marketplace,as well as the effectiveness of transaction intermediary.Furthermore,we examine the theoretical relationships among the resource-related attributes of online sourcing marketplace.Finally,implications for theory and practice are presented.
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基本信息:
中图分类号:F272
引用信息:
[1]卢宝周,曾庆丰.基于资源理论视角的在线外包市场信任形成机制实证研究[J].信息系统学报,2014(01):1-14.
基金信息:
国家自然科学基金项目(71102138);; 教育部人文社科项目(13YJC630105);; 高等学校博士学科点专项科研基金新教师(20120133120005)
2014-12-31
2014-12-31